How Ballpoint scaled
creator relationships
without adding headcount

At Ballpoint, one person manages the relationship between the agency and every creator they work with: Fiona, their Creative Operations Lead. That's up to 150 active creator conversations at any one time, across 20 clients and multiple live briefs. Every quote, contract, and feedback loop lands in the same inbox.

As the network grew, keeping pace with the speed of UGC got harder. Creators were getting booked by other agencies before she could get to them. Content sat in drafts instead of going live. The inbox had become a bottleneck and bringing in a dedicated admin hire was starting to feel like the only realistic option.

A new platform would have added to the problem. Ballpoint needed something that worked quickly, and with what they already had. There was no time to waste on lengthly onboarding. Fyxer was easy to set up, delivering immediate value. It quickly learned Fiona’s tone of voice, bringing in the warmth she’d bring to creator relationships in every message.

At peak periods, Fiona gets a full day back every week. That time now goes toward signing new creators and building out Ballpoint's US expansion.

But the impact didn't stop at her inbox. Beyond the hours saved, Fiona says the bigger shift was how much more manageable work started to feel.

Fyxer is already standard-issue across the creative studio. For Fiona, the reasoning was simple: by picking up the language of the industry, it was able to deliver immediate value. Paid media isn't short on acronyms, and Fyxer learned them fast.

Now Ballpoint is rolling it out team-wide, while the rest of the industry falls further behind.

Ballpoint was already moving fast. Now their inbox is, too.