Here’s how unlocking capacity helped PerfectTed build a world-leading matcha brand

Freed from the drain of email admin, this energy brand was able to focus on the work they do best.

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Monthly ROI

"Prior to finding Fyxer, I felt like I was in this chaos at all times and there was no way out."

Marisa Poster Co-founder, PerfectTedMarisa Poster
The Problem

The team was drowning in emails

PerfectTed is a world-leading matcha brand. Like many founders, Marisa Poster found that running it meant constant context switching; supply chain one minute, monthly sales the next. 

For a brand built on energy, it felt like a lot of it was drained by email admin. The team could easily lose hours to lengthy email threads with multiple action points. 

“Before using Fyxer I probably would’ve spent an hour on one long email. My to-do list never felt like it was getting shorter.”Marisa Poster, Co-founder, PerfectTed
The solution

Free up your team to focus on their unique skills

Marisa gets to the heart of the issue: “Anyone can write an email or take meeting notes, but only you are uniquely positioned with your skillset to sell or market your product.” 

In other words, Fyxer handles the inbox admin, the meeting notes and the follow-ups so the team focus on what they were actually hired to do.

PerfectTed rolled Fyxer out company-wide. Within weeks, 87% of the team were actively connected.

The Outcome

Numbers that speak for themselves

Usage has grown steadily since launch, more than doubling from their first month in summer 2025. In a typical week, PerfectTed’s team of 45 has Fyxer working hard across every function:

10,000 emails organized per week
110 meetings summaries captured
175 hours saved across the team per week

The future

PerfectTed x Fyxer: The perfect matcha

PerfectTed has always competed on the strength of its brand and the speed at which the team can move. Fyxer extends that advantage, giving every person on the team the time back to focus on the work that truly builds the business. 

With a 7.4x monthly ROI, Fyxer pays for itself in just 4 working days. It’s an easy call for any growing team with ambitious targets.

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Here’s how unlocking capacity helped PerfectTed build a world-leading matcha brand