Tom Lorimer is the CEO and co-founder of Passion Labs, a UK-based applied AI research and development laboratory specializing in custom AI and ML systems for medium-sized enterprises. The firm combines proprietary research with tailored deployment, working across industries to help businesses integrate AI into core operations.
Before founding Passion Labs, Tom served as CEO of Pyrsos AI Research, an ML consultancy and IP lab whose team of 14 PhD scientists had contributed to over 100 registered patents, with work spanning financial services, media, and entertainment. His earlier career included commercial and founding roles across consumer and tech businesses, giving him cross-sector experience on the operational side of early-stage companies.
He uses Fyxer to manage the volume of email that comes with running a high-growth AI business. For someone whose work involves evaluating and deploying AI systems professionally, the bar for adopting a tool is higher than most. Tom's use of Fyxer sits in that context: a practitioner who understands the architecture behind AI products, applying it to a genuine operational need.
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