Alyssa Del Sal is Senior Marketing Manager at Fyxer, bringing a background in high-growth consumer brands to the world of AI productivity tools. She spent over four years at Huel, where she rose through the ranks from Product Marketing Executive to Brand and Retail Marketing Manager, leading some of the company's most complex cross-market campaigns.
At Fyxer, she brings that same rigor to how the brand shows up, making sure the product's value is communicated clearly and credibly to the people who need it most. She also leads the insights work behind Fyxer's Admin Burden Index that puts hard numbers behind the admin overload so many professionals experience every day. That closeness to the research keeps her grounded in the real problem Fyxer exists to solve.
She's passionate about fast-moving consumer brands, ethical business, and the kind of marketing that respects its audience's intelligence.
Experience
- Senior Marketing Manager, Fyxer
- Brand & Retail Marketing Manager, Huel
- Category Analyst, Kantar
- Brand Marketing Intern, Red Bull
Education
- MA (Hons) in Business Studies with Marketing at University of Edinburgh Business School
Credentials
- Fundamentals of Digital Marketing, Google
